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Author: Moeed Anjum

What is Google UAC?

Google UAC or UAC Google Ads is the paid advertising channel for app marketers to promote their apps to generate more app installs and/or drive in-app conversions.

What is App Store Optimization Cost?

In this digital age, mobile applications have become an integral part of our lives due to their enormous benefits. There exist millions of apps in the various stores and due to this high number of apps

How to Conduct a Complete ASO Audit?

Due to the high competition in the app stores, it has become difficult for app developers to rank their apps in the search results and to reach more potential users. Even though there is spending so much in developing

What is Pay Per Install?

Digital marketing encompasses a wide range of methods and strategies to effectively promote and distribute software applications. Among these approaches, Pay Per Install (PPI) has

What are the ASO Techniques?

There are almost 3.55 million apps on the Google Play Store and 1.62 million apps on the Apple App Store. Due to the popularity of the apps and their usage in our daily life, there number of apps in stores is