ASO Competitor Analysis & Keywords Research: A Step-by-Step Guide

Introduction:

With the millions of apps that exist in the Play Store and App Store, and within this competitive app market it has become difficult for app developers and marketers to get visibility in the search results. To solve this problem, there introduced App Store Optimization (ASO) to get visibility, ranking, and organic downloads in the search results. Optimization for the apps makes it possible to beat this tough competition and improve the app’s growth. This article, there will briefly explain how to do the ASO competitor’s analysis, which ASO tools should be used for this process, and keyword searching.

1. What is App Store Optimization?

Before understanding the competitor analysis, it will first need to know about its core element which is known as app store optimization. ASO is the organic process that is performed for the apps or games to optimize them in the Play Store or App Store to increase visibility to get organic installs. By using the different ASO techniques, there optimize the app metadata and reach more potential customers for the app’s growth.

2. Why ASO competitor analysis is Important?

In ASO optimization every element has its own importance for the app growth, but competitors analysis is one of the most crucial elements to get an overall insight into all top competitors’ apps that are ranking in the top search results. Through this analysis, we can find the all top competitor’s keywords list, their app marketing strategies, and key factors to reach potential customers.

3. Understanding Your Target Audience

Before jumping into competitor research, it will need to understand the target audience for the app. In the app optimization process, there should be the primary goal to understand the targeted audience, their needs, and how this app will fulfill their requirements. Through this process, you will able to analyze the type of audience, keyword intent, current competition for specific niches, and the right keywords for the app optimization.

4. Identifying Competitors

For effective competitive research, it will need to identify the direct and indirect competitors for the app. Direct competitors are the apps that offer similar app functionalities, while indirect competitors are those that fulfill the user’s needs differently. For the best practices make a list of all competitor apps and get a comprehensive analysis of their app marketing and keyword strategies.

5. Analyzing Competitor Keywords

In the Competitor Analysis, the keywords are the crucial part that we use for the app optimization. By using the ASO tools to identify the competitor’s targeting keywords and those keywords on which they are getting the ranking and installs. Carefully finalized some specific keywords and optimized them for the app metadata that can bring high traffic, ranking, and installation for the app.

6. Analyzing Competitor Metadata

When doing the competitor’s research then it will need to identify the competitor metadata including the title, description, and graphics. Analyze those all things and the unique selling points that they present to their users for a great engagement.  Use these selling points for your own apps to get the highest conversions and installs.

7. Evaluating Competitor Ratings and Reviews

Rating and review also provide valuable information about user feedback. By analyzing the competitor’s reviews we can get a comprehensive knowledge about what users like and dislike. On the basis of this feedback, we can prepare to own the app metadata strategies and improvements in these specific areas.

8. Tracking Competitor Backlinks

Ratings and reviews also provide valuable information about user feedback. By analyzing the competitor’s reviews we can get a comprehensive knowledge about what users like and dislike. On the basis of this feedback, we can prepare to own the app metadata strategies and improvements in these specific areas.

9. Exploring Competitor Social Media Presence

Social media can greatly impact an app’s success. Analyze your competitors’ social media accounts to see how they engage with users and promote their apps. Learn from their social media strategies and implement them in your own campaigns.

10. Monitoring Competitor Ad Campaigns

Paid advertising can boost app visibility. Keep an eye on your competitors’ ad campaigns to see which platforms they use, their ad creatives, and the keywords they target. Use this information to refine your own advertising strategies.

11. Tools for ASO Competitive Research

To make the most of your ASO competitive research, use specialized tools that provide in-depth insights and analytics. Some popular tools include:

• Keyword Analysis Tools

  • App Annie
  • Sensor Tower
  • Mobile Action

• App Store Intelligence Tools

  • Apptopia
  • Priori Data
  • App Radar

• Backlink Analysis Tools

  • Ahrefs
  • Moz
  • Majestic

• Social Media Monitoring Tools

  • Hootsuite
  • Buffer
  • Sprout Social

12. Keyword Analysis Tools

These keyword analysis tools provide the relevant keywords, search volume, difficulty score, and competition levels. By optimizing these keywords in the app metadata we can boost the app ranking, visibility, and installs.

13. App Store Intelligence Tools

App Store intelligence tools provide comprehensive data on the total number of installs, KPIs, and user engagement metrics. By using these all metrics we can take the next step to target more specific users.

14. Backlink Analysis Tools

Backlinks play an important role in the top app ranking and getting visibility in the search results. With these backlink analysis tools, we can easily find the competitor’s backlink strategies and can implement them for their own apps to rank high in the app store.

15. Social Media Monitoring Tools

Social media marketing also has become a necessary element for app promotion. By using these ASO tools we can easily analyze the competitor’s social media activities and can prepare a social media marketing plan for apps to target more potential users.

Final Thoughts

In conclusion, ASO competitor analysis is an important part of app optimization to rank the app higher in the search results. By analyzing these all things including the keywords list and app marketing strategies, we have the best chance to increase app visibility in better ways. Here will recommend using these all ASO tools for the app competitor’s analysis and then use for your own apps to rank high in Google Play Store or Apple App Store.